Nearshoring is becoming a viable business decision

Today, nearshoring is not only a response to changes in the global economy, but above all a conscious operational decision. Companies are increasingly locating production, warehousing, and operational facilities closer to their target market in order to operate more efficiently, stably, and under more predictable conditions. The Polish warehouse and industrial market continues to benefit from this trend, supported by infrastructure development and sustained demand for modern space.

It is also becoming increasingly noticeable that parts of production are being relocated from Asia closer to Europe, particularly in selected industries such as EVs, batteries, industrial components, and modern technologies. This further reinforces Poland’s importance as a country that can serve as a production and warehousing hub for the European market.

Western Poland offers a significant locational advantage

In the nearshoring model, location is of great importance. Western Poland benefits from its proximity to the German border and access to key transport routes, including the A2 and S3, which enhances the region’s appeal for warehousing and manufacturing operations. This setup facilitates serving the Polish and German markets, as well as customers in Central and Southern Europe.

Another significant advantage is the rail hubs and intermodal connections in the Poznań area, as well as relatively quick access to the seaports of Szczecin–Świnoujście. As a result, locations such as Świebodzin, Zielona Góra, and Poznań are well-suited to the needs of companies seeking modern warehouse and production facilities in a nearshoring model.

Rental and labor costs continue to favor Poland

Costs remain one of the most important arguments for nearshoring to Poland. On the Polish market, rental rates for modern warehouse facilities remain significantly lower than in major German markets. This means that companies can secure modern warehouse and production space at a more favorable fixed-cost level than in comparable locations on the German side.

The situation is similar when it comes to labor. Poland continues to offer significantly lower labor costs than Germany, which, from an investor’s perspective, reinforces the profitability of locating operations here. As a result, western Poland combines a locational advantage with a more favorable cost structure, which is of great importance to companies planning new plants, warehouses, or operational centers.

Why is this a good move for business, and how does BTS Development fit into this?

Nearshoring in western Poland is a good solution for companies seeking modern warehouse and production space close to the German market but with lower operating costs. Such a location can serve not only as a warehouse or production facility, but also as a base for operations targeting Poland, Germany, and the markets of Central and Southern Europe. This is precisely why the region of western Poland is gaining importance in the context of new industrial and warehouse investments.

In this context, the locations developed by BTS Development – Świebodzin, Zielona Góra, and the Poznań area – are a perfect fit for the needs of companies operating under a nearshoring model. An additional advantage is the combination of space with the services of xCargoLogistics, which allows for a more flexible cost model and reduces fixed costs. This is precisely why nearshoring in western Poland is not merely a trend today, but a rational direction for business development.